Outbound telemarketing is still a reliable, consistent and predictable channel to drive your company’s sales, but you need to select a partner with the knowledge, experience and the right cost structure to realize success.  The days where you could simply hire some good salespeople to get on the phone and “smile and dial” are long gone.  Of course, you still need good people on the phone, but you also need proven tactics in your;

  • marketing approach
  • audience development
  • scripting
  • offer
  • positioning
  • integration with other channels
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Your success or failure will also rely on strategy and processes to ensure an effective;

  • contact management strategy
    • who to contact when and how
  • prospect development
    • developing a knowledge base on your prospects of customers
    • developing a process to use your newfound knowledge base
  • integration with your company’s KPI’s (Key Performance Indicators) and a provider willing and able to build a financial model to partner with you throughout all levels of the organization

BILINGUAL STAFF – YET ANOTHER REASON TO CHOOSE @Home GT

Our bilingual staff can easily shift between English and Spanish as needed which means with @Home GT you can increase your market presence and sales. The Latino community in the US is now estimated to represent;

  • Over 18% of the population
  • Over 17% of the labor force
  • Over 16% of the ownership of business
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With over 73% of the Latino population still reporting to speak Spanish in their homes, there is clearly a dramatic benefit to being able to communicate with this prospective customer base in their preferred, or in many cases, only language.  Our management team has been on the forefront of bilingual telemarketing services and has worked with some of the country’s largest companies over the last 12 – 15 years helping them start and grow their “in language” marketing efforts and when comparing the Latino community to the rest of the prospect base, we have seen the Latino market produce;

  • Higher conversion rates
  • Higher retention rates
  • Lower cost per acquisition

Don’t ignore this fertile market.  With @Home GT we can expand your horizons to include this loyal, and growing customer base.

Whatever your outbound needs may be, @Home GT can help you maximize your sales or marketing investment.  Contact us today to talk about how we can help you or to get a price quote.